These two charts are from CNET (http://news.cnet.com/8301-13924_3-20024212-64.html). Click on the charts for a larger view.
It appears that the Amazon Kindle is the most popular e-reader, while Sony and Nook are distant competitors (5%, and 4% respectively, as compared to 47% for kindle and 32% for iPad). Apparently, the iPad is fast gaining ground. I suspect this does not really mean that Kindle users are switching over to iPad, but rather the number of iPad users are growing faster than the number of Kindle users. I am a Kindle user, and I am have not grown tired of opening up the Kindle each morning to read the newspapers.
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